about us

Founded in 2018, TPA – The People Agency has become one of the most dynamic and prestigious talent management and influencer marketing agencies.

about us

two hipsters posing in metro

Founded in 2018, The People Agency/ TPA has become one of the most dynamic and prestigious talent management and influencer marketing agencies.

We have strategically established our offices in Berlin, Hamburg, and Munich, with plans underway to expand into London, further enhancing our pronounced footprint. Under the visionary guidance of the founders Vanessa Losch and Jenny Coenen, The People Agency has masterfully unified the realms of talent management, influencer marketing and communications expertise.

Through our national and international networks, TPA provides 360° consultation and assistance to our esteemed talents and clients. Our growth is underpinned by a deep understanding of PR dynamics, complemented by a global network that includes luminaries, creators and celebrities.

At The People Agency our mission is singular: to nurture and sculpt talent narratives. Every connection we foster, campaign we launch, and audience we captivate pushes our talents and clients closer to their aspirations. Our partnerships with global brands enhance our impact on an international scale.

We showcase a rich tapestry of dynamic personalities, both within the digital world and beyond. With their individualistic voices and a strong presence across major social media platforms, our talents empower clients to resonate with a diverse and passionate global audience.

Pioneering Unique Talent Representation Globally

As the co-founder and CEO of TPA, my vision has perpetually been sharp and resolute: to pioneer in the domain of talent representation and engagement, particularly on an international scale. Our journey from humble & modest beginnings to our current stature has been navigated with a strong conviction in the strength of uniqueness and trust.

Each talent embodies a distinct fusion of creativity, allure, and potential – it’s this uniqueness that distinguishes them in the vibrant realm of entertainment and influence. We don’t just seek individuals who fit the mold, but celebrate those who shatter it. At TPA, we take enormous pride in representing such unique talents. But our ambitions don’t end there.

My mission extends beyond representation – it’s about ensuring our talents are in the limelight where they belong. We don´t just manage talents, we build personal relationships. We understand that success is not born out of transactions, but trust.
This unwavering commitment has empowered us to secure an unparalleled number of engagements, ensuring our talents not only shine, but flourish. Amid the ever-changing terrain of talent management, my vision remains unwavering: to identify, cultivate and position the most unique voices, ensuring their impact reverberates globally.

I invite you to accompany us on this journey, as we continue to advocate for uniqueness and superiority, one engagement at a time.”

Jenny Coenen, Co-Founder & CEO

MEET OUR UNITS

At The People Agency, we take pride in being a dynamic and multifaceted talent management and influencer marketing agency. Our agency encompasses several specialized units, including Talent Acquisition, Talent Management, PR & Media Relations, Influencer Marketing, Brand Partnerships, Event Management, Legal & Contracts, Finance & Accounting, and Career Development & Consultation. These units collaborate seamlessly to offer a comprehensive range of services,

enabling us to support our talents and clients in the execution of compelling campaigns. This empowers us to craft unique narratives and strengthen talents with broad global appeal. Our unwavering dedication to nurturing talent narratives and realizing successful campaigns propels us to the forefront of talent management and influencer marketing, setting industry standards and guiding talents and clients toward unparalleled success.

FOLLOW US ON INSTAGRAM

Get set for the ski season with #DiorSki capsule from #DiorSpring24 by @MrkimJones, showcasing a selection of retro pieces with bold bunkish motifs elaborated in collaboration with @PeterDoig, including wrap-around knits adorned with prints specially conceived by the artist for Dior. The range is available to discover in Dior boutiques and on our website.
© @Jackie_Nickerson
#Repost
Brave the elements with the new #DiorSki capsule from #DiorSpring24 by @MrKimJones, mixing form and function in looks that combine the pleasure of speed with safety and an unparalleled sense of style, incorporating bold punkish motifs by @PeterDoig. Highlights include hi-tech ski suits developed with Japan's
@Descente_Allterrain, two helmet designs and a pair of goggles produced with @POCSports, and an exclusive snowboard featuring a reproduction of a bewitching artwork by Peter Doig, made by @AK.SKI.
© @Jackie_Nickerson
#Repost
@moritz_hau x @poloralphlauren @zalando
Numerous guests celebrated the opening of Moët & Chandon’s new bar at KaDeWe Berlin.
#ToastWithMoet @moetchandon
Celebrating the opening of the Moët & Chandon Bar Berlin, guests and friends gathered for a glamorous night. 
#ToastWithMoet @moetchandon

Photos by @lottermannfuentes
@hodanyousuf x @aritzia
Multifaceted crystals are expertly positioned to form the heritage FF motif across the #FendiBaguette and #FendiPeekaboo in the Maison's gift selection.

Discover #FendiGifts in boutiques and at the link in bio.

Photography: @_miloreid_
Set Design: @tilly_power33
#Repost
There's a #FendiPeekaboo for everyone on your list.

Shop #FendiGifts in boutiques and at Fendi.com.

Photography: @_miloreid.
Set Design: @tilly_power33
#Repost
Sparkling in multifaceted crystals, a special iteration of the #FendiPeekaboo lights up the Maison's holiday campaign.

Shop #FendiGifts now in boutiques and at the link in bio.

Photography: @_miloreid_
Set Design: @tilly_power33
#Repost
@marlies.pia x @montblanc
@jihoon x @poloralphlauren @zalando
@cleo_oettingen x @montblanc
As the seasons shift, it signals the arrival of ski season, and with it comes the unveiling of the #DiorAlps collection by @MariaGraziaChiuri. From the enchanting powdery trails to the embrace of cozy chalets, voluminous down jackets adorned with the detailed 'Plan de Paris' motif step onto the stage, poised to make a statement. It's a synergy that redefines warmth, crafting a special winter experience.
© @LatourFanny
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Whether it's about winter sports or seeking serene seasonal escapes, the #DiorAlps collection by @MariaGraziaChiuri has your desires covered. From one-piece ski suits to snug down jackets and perfectly coordinated pants, all meticulously crafted from specialized water-repellent fabric, these silhouettes are designed to embrace the elements. Paired with boots and a beanie adorned with the Dior Oblique pattern, it's the ultimate combination of style and functionality, offering you the key to conquering winter in elegance.
@ @LatourFanny
#Repost
The classic Palazzo italiano of the Renaissance is a place of Bellezza and Armonia. Featuring Furla Flow Top Handle.

#ItalybyFurla #FurlaCruise24
#Repost
Surfaces play with light. Rosa and Bianco del marmo recall a Palazzo italiano. Furla Flow Top Handle showcases its natural Eleganza.

#ItalybyFurla #FurlaCruise24
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@jihoon x @revolve
@danielmillar_ at the @gq Men of the Year Awards Dinner @boss 

Styled by @colineagld
@marlies.pia x @amiamaliaofficial 

Photos by @susanbuth
Make up by @sarah_lucia_rabel
Location @tantris_maison_culinaire
Tailoring is approached with rigour and playfulness in #FendiWinter.

Curated with: @stefanopilati

Artistic Director of Couture and Womenswear:
@mrkimjones
Artistic Director of Accessories and Menswear:
@silviaventurinifendi
Artistic Director of Jewellery: @delfinadelettrez

Styling: @elliegracecumming
Hair: @jawaraw
Makeup: @hannah_murray1

Casting: @shelleydurkancasting
Model: Theresa Hayes

Photography: @johnnydufort

Set Design: @maxbellhouse
#Repost
Tradition is subverted in #FendiWinter.

Curated with: @stefanopilati

Artistic Director of Couture and Womenswear:
@mrkimjones
Artistic Director of Accessories and Menswear:
@silviaventurinifendi
Artistic Director of Jewellery: @delfinadelettrez

Styling: @elliegracecumming
Hair: @jawaraw
Makeup: @hannah_murray1

Casting: @shelleydurkancasting
Models: Finn Nathaniel Doering, Douta Sidibe

Photography: @johnnydufort

Set Design: @maxbellhouse
#Repost
Experiments in construction occur throughout #FendiWinter.

Curated with: @stefanopilati

Artistic Director of Couture and Womenswear:
@mrkimjones
Artistic Director of Accessories and Menswear:
@silviaventurinifendi
Artistic Director of Jewellery: @delfinadelettrez

Styling: @elliegracecumming
Hair: @jawaraw
Makeup: @hannah_murray1

Casting: @shelleydurkancasting
Model: Alex Consani

Photography: @johnnydufort

Set Design: @maxbellhouse
#Repost
@nbao.t x @sandroparis
@moritz_hau x @ralphlauren @poloralphlauren @zalando
Glimpse the delicate notes of the #DiorCruise 2024 inspired accessories, including the companionable #DiorBookTote and the delicate Mitzah scarf. The holiday collection is adorned with 'The Butterfly Around the World' motif by @PietroRuffortist, a symbol of transformation that @MariaGraziaChiuri has elegantly woven into the House's storied #DiorOblique and toile de Jouy codes.
These narratives, written in silk and stitch, are ready to be discovered in stores or online.
© @CellisPhoto and @Agnesvita
#Repost
Peruse nature's poetic essence in #DiorCruise 2024 by @MariaGraziaChiuri. The Panier Chapeau, an intricately embroidered brim bucket hat, adds an alluring final touch to any ensemble, while the Metamorphose necklace, crafted in gold-finish metal, elegantly features an openwork butterfly design. These dedicated holiday pieces add a flourish of elegance and a connection to the natural beauty that forever inspired the founding couturier.
© @Agnesvita and @Cellisphoto
#Repost
@jihoon x @poloralphlauren @zalando
Icons on Icons - command attention by pairing signature styles Saeda 100 and Bon Bon, both decorated in Swarovski crystals #JimmyChoo
#Repost
"Saeda is the height of refinement, to me, this exquisite pump is a work of art"
- Sandra Choi, creative director #JimmyChoo
#Repost
@moritz_hau on the cover of @lofficielaustria 

Producer @anna.znamensky
Photography @xeniatrampusch
Styling @themikeyork @perfectpropsartist
Male grooming @sophiechudzikowski @perfectpropsartist
Videography @helinsahin @reflectionagency
Photography assistant @lati.salem
Production assistant @veronika_ondrejkova
Location @u4_vienna
@marlies.pia x @hm @rabanne 

Photos by @nigscho 
Makeup by @benjamin_becher
New tailoring blends classic silhouettes with softer, more voluminous lines while the #FendiBaguette goes maxi in #Fendi Winter.

Curated with: @stefanopilati

Artistic Director of Couture and Womenswear:
@mrkimjones
Artistic Director of Accessories and Menswear:
@silviaventurinifendi
Artistic Director of Jewellery: @delfinadelettrez

Styling: @elliegracecumming
Hair: @jawaraw
Makeup: @hannah_murray1

Casting: @shelleydurkancasting
Model: Douta Sidibe

Photography: @johnnydufort

Set Design: @maxbellhouse
#Repost
The Maison's signature FF motif is woven by hand into a new iteration of the iconic #FendiPeekaboo.

Discover #FendiWinter bags in boutiques and at Fendi.com.

Artistic Director of Couture and Womenswear:
@mrkimjones
Artistic Director of Accessories and Menswear:
@silviaventurinifendi
Artistic Director of Jewellery: @delfinadelettrez

Styling: @elliegracecumming
Hair: @jawaraw
Makeup: @hannah_murray1

Casting: @shelleydurkancasting
Photography: @johnnydufort

Set Design: @maxbellhouse
#Repost