CREATOR CAMPAIGNS
+ 1.300
CREATOR CAMPAIGNS & COLLABS
+ 59.500.000
follower
+ 12.372.800.000 VIEWS/PLAYS
Moritz Hau x Prada: elegant aesthetics
Moritz Hau, an esteemed content creator and international model with 1.3 million followers on Instagram, showcases a compelling case study in collaboration with Prada. Navigating the fashion scenes of Paris, Madrid, and Berlin, Moritz seamlessly integrates fashion and lifestyle, leaving a lasting impression.
His noteworthy look loans, diverse Instagram assets, and valued presence at Prada shows during Fashion Week contribute to a successful partnership that resonates globally, embodying the essence of style and sophistication.”
FELI x FUNNY FRISCH CHIPS CUP
The #FlavorYourselfFunny Chips Cup campaign (Sep ’22 – Sep ’23) revolutionized snacking. Collaborating with TikTok stars like our Talent Feli (3.9M followers), it introduced unique flavors like Chili Cheese Fries and Pickles & Herbs, strengthening brand bonds.
Above all, the continuous involvement of the community in the chip creation process helped generate a lasting buzz around the new flavors and Funny Frisch. Feli’s viral content played a significant role. Finally, Feli won the contest. TPA supported in campaign strategy & execution + analytics & reporting, ensuring the campaign’s success.
SOPHIA & ZAHRA X MUGLER “Alien Hypersense”
Two creators are collaborating on a campaign that epitomizes the essence of both Mugler and the individual styles of Sophia and Zahra. Sophia’s partnership with Mugler for “Alien Hypersense Eau de Parfum” reflects her edgy uniqueness, perfectly aligning with the bold and mystical spirit of the fragrance, aimed at a 32-year-old demographic primarily from Austria.
On the other hand, Zahra, an aspiring actor and content creator, infuses the campaign with her extravagant and daring fashion choices, capturing a younger audience of 25 years with her avant-garde aesthetic in engaging video content. Together, they redefine modern femininity with a hypnotic edge.
Jihoon x Givenchy
For the exclusive collaboration between Jihoon, a prominent German-speaking fashion content creator with growing international influence, and Givenchy, we facilitated a collaboration consisting of gifting, content creation, and event participation.
Jihoon presented Givenchy’s Voyou Bag during a high-end photoshoot and shared the content on her Instagram channel with 1.2 million followers. She also enhanced Givenchy’s presence at Paris Fashion Week by personally attending the event. TPA developed the strategic approach to maximize Jihoon’s reach and leverage Givenchy’s iconic status. We ensured a seamless campaign execution and provided comprehensive insights and reports.
Hamburg’s Finest shine at Boss Event
People Branding
Sexpert Gianna Launches ‘The Sextalk’ Game
The influential Gianna Bacio, widely recognized as a Sexpert in the online sphere, is a renowned sexual educator. In collaboration with Vedra, Gianna unveiled her inaugural game, “The Sextalk,” in August 2023. This innovative card game facilitates genuine and honest conversations about sex and relationships.
TPA played a pivotal role, establishing brand contacts for Gianna and providing comprehensive support from conception to the final launch. Additionally, TPA managed guest relations at the game launch event and handled public relations, receiving coverage in publications such as Cosmopolitan and Jolie. The founder of Vedra aptly described the collaboration as a “match made in heaven.”
Feli’s Live Impact: Captivating Audiences
Feli’s ‘Life is Felicious’ podcast soared on Germany’s charts, claiming Spotify’s top spot since its November 16, 2022 debut. Inspired by this success, Feli brought her show to life, forging personal connections at the first event in Cologne’s Gloria Theater, sold out in 3 hours to a captivated audience.
The triumph continued with a second show at Munich’s Mathäser Kino in December 2023, drawing 700 spectators. TPA, as organizers, ensured success through social media management, logistics, and event curation. Feli, featured in a ‘taff’ Report, shared her passion on television
Phil Soda’s
Musical Journey Ascending
Phil Soda, a well-known TikTok and DJ has found value in his collaboration with TPA in his emerging music career. TPA provided support in building a robust network, making strategic decisions and fostering his growth on social media.
This partnership resulted in significant milestones, including a contract with Sony/Columbia and performances at various events, such as the Speedway Music Festival, as well as B2B events like for Chanel or Bunte New Faces. Collaborating with TPA also facilitated successful collabs with brands like Boss, Prada, and YSL Beauty, contributing to the consolidation of his position in the music scene.
bilou x Feli: Authentic Launch of LIMITED EDITION
The limited edition launch from bilou, in collaboration with 20-year-old social media sensation Feli, struck a perfect chord with its target audience through its authentic promotion. A devoted bilou enthusiast from the start, Feli brought the new shower foam and body spray to her young audience with genuine enthusiasm, leading to excited TikTok testimonials and often sold-out displays at drugstores. The products’ fruity-sweet fragrance, aligned with current beauty trends, alongside the thoughtful blend of nourishing ingredients, led to a significant 25% increase in social media engagement and a 30% rise in sales. Released in Spring 2024, this collaboration showcases the effective fusion of popular lifestyle brands with influential content creators.
People
PUBLISHING
Empowering Yusra Mardini – Turning Vision into Reality
Yusra Mardini, the UN Refugee Agency’s youngest ambassador since April 2017, symbolizes hope and resilience for refugees globally. Her extraordinary journey, portrayed in the acclaimed film ‘The Swimmers,’ has inspired countless individuals. The collaboration began with crafting a captivating cover shoot and interview for TUSH magazine.
Once the proposal was accepted, the team worked closely with Yusra in a consultation phase to refine the project, ensuring it truly reflected her vision. Alongside conceptual development, logistical aspects, including travel arrangements, were managed seamlessly. During the photo shoot, unwavering support was provided to ensure Yusra could deliver her best performance. Post-shoot, active engagement with Yusra secured interview approval, preserving her authentic voice.
DANIEL: NUMERO Netherlands Cover Shooting
TPA facilitated a significant collaboration between Daniel, a prominent fashion luminary and trendsetter from London, and the esteemed international fashion magazine Numero. This collaboration manifested in Daniel gracing the cover of Numero Netherlands Magazine at the beginning of the year.
Going beyond cover features, TPA actively fostered Daniel’s relationships with distinguished fashion houses. Our strategic efforts materialized in collaborations with esteemed brands such as Fendi, YSL, Marine Serre, and LDSS.
These brands, acknowledging Daniel’s unique style and influence, generously supported his photoshoots and contributed to dressing him for prominent cover features, thereby amplifying his presence in the fashion scene.
TUSH Magazine No. 54: Fashion’s New Edge COVERS
In TUSH Magazine’s latest issue, No. 54 “NEU DEKORIERT,” a spotlight on fashion’s reinvention and diversity takes center stage. Amongst the standout moments, Hodan Yousuf and Jihoon Kim carve unique niches: each commanding their own cover.
Hodan, in a vibrant partnership with adidas, masterfully fuses street style with luxe couture, while Jihoon, in collaboration with Parfums Christian Dior, captivates with a distinctive blend of K-wave elegance.
Both epitomize the issue’s core ethos—a salute to individuality and style that transcends aesthetics, symbolizing TUSH Magazine’s commitment to diversity and creativity that shines beyond the visual.
